Take A Whisk
Baking kit delivery service that delivers perfectly portioned baking ingredients to your door.
PROBLEM STATEMENT
The idea of baking at home should be fun and easy. But unfortunately, we often find ourselves left with unused flour or other ingredients that end up going bad.
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How might we bake at home while helping reduce food waste problems?
TAKE A WHISK IN ACTION
Monthly plan subscription with reasonable price on mobile app
Vegan menu monthly subscription on the website
RESEARCH
I was curious to find out what the younger generations' thoughts on baking in general and whether or not they find it difficult to bake
at home
INSIGHT
Through research, I found out that teenagers love baking, but the existing baking kit delivery services are very expensive and they have limited vegan options. This guided me to create 3 personas based on their needs and shared problems.
PERSONAS
Charlie Johnson, 19
Freshman College Student
Affordable baking kit service.
Francesca Garcia, 18
YouTuber
Variety of dessert recipes
David Gonzalez, 15
Middle School Student
Variety of vegan dessert recipes
COMPETITOR ANALYSIS
I did some research on these three companies because they have strong criteria but they also have some room for improvements.
Take A Whisk CONCEPTS
Provide affordable a la carte and subscription plans
Variety of vegan options
Fun merchandise and accessories
Style Guidelines
INITIAL LOGO SKETCHES
FINAL LOGO
"Whisk" - my take on playing with the word "Risk"
"Risk" and "Whisk" - an essential baking tool
DESIGN PATTERN & ILLUSTRATIONS
Web Design Process
IA MAP
WIREFRAMES
COLUMN DESIGN
HIGH FIDELITY
USER FLOW
PART 1 - Select plan and add 3 desserts to cart
PART 2 - Complete order
App Design Process
WIREFRAMES
MOBILE APP HIGH FIDELITY
USER FLOW
PART 1 - Select plan and add 3 desserts to cart
PART 2 - Complete order
Visual Identity System and Merch
SUBSCRIPTION BOX DESIGN
MERCH
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